Business Administration II - Consumer Behaviour and Consumer Culture

Education facts

Code: 1FE688

The aim of the course is to transform consumer behaviour knowledge into a marketing strategy and to gain an understanding of how socio­psychological and genderperspectives affects consumer behaviour and consumer decision­making processes. The course participants discuss popular culture, lifestyle and ethical aspects of marketing decisions.

Entry requirements

At least 15 credits completed courses in Business Administration G1N, of which at least 7.5 credits of marketing and English 6, or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration II - Consumer Behaviour and Consumer Culture

  Linnaeus University (Kalmar Växjö)

  KALMAR

  Start date: 9 November 2026

  End date: 13 December 2026

  Pace of study: 100 %