Business Administration II - IMC and Brand Management

Education facts

Code: 1FE697

Integrated marketing communications and brand management course looks into how to build, measure and manage brand equity. Further, it provides students with a theoretical and practical understanding of how to build brands through integrated marketing communications in a global competitive environment.

Entry requirements

At least 15 credits completed courses from Business Administration G1N, of which at least 7.5 credits of marketing and English 6, or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration II - IMC and Brand Management

  Linnaeus University (Kalmar Växjö)

  KALMAR

  Start date: 5 October 2026

  End date: 8 November 2026

  Pace of study: 100 %