Business Administration II - Sensory Marketing
Linnaeus University (Kalmar Växjö)
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End date:
Pace of study: 100 %
Published education catalogue
Business Administration II - Sensory Marketing
Education information from the published source. The education record and its time-bound offerings are kept separate.
Education facts
Code: 1FE608
The sensory marketing course deals with the physical and psychological processes of sensory perception as well as the influence of sensory cues on consumer experiences. More specifically, the course provides students with a theoretical and practical understanding of how sensory strategies can be developed to engage consumers emotionally through the five senses.
Entry requirements
Business Administration I 30 credits, or at least 15 credits completed courses from Business Administration I and english 6/B or the equvivalent.
Education offerings
Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.
Source and updates
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Publication version: 8e217193-f5fa-4778-b085-a4521fd03e8d
Checksum: 1b0dc54c0fc8a359f83ba9dc8f9d468479ce432de4c03bce3b8b33dd67fe3f6c
Last changed according to the source: 2025-08-14T08:34:37