Marketing, Master Programme

Education facts

Code: EAMF2

The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialization in marketing. The courses are relevant considering the needs on the labour market, such as higher demand for managing innovation and e-business. With this master’s degree, you will have many different career opportunities. You can also work as a lecturer or researcher or both at a university. The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The courses in the programme are relevant considering the needs on the labour market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities. The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.

Entry requirements

General entry requirements for second-cycle studies and specific entry requirements: Bachelor Degree in Business Administration, with a minimum of 30 credits in Marketing English 6 or the equivalent

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing, Master Programme

  Linnaeus University (Kalmar Växjö)

  Start date: 31 August 2026

  End date: 4 June 2028

  Pace of study: 100 %