Business Administration: Global Strategic Marketing

Education facts

Code: FEKG25

<p>Explore the dynamic world of global marketing and discover what drives success across borders.</p><p>The Global Strategic Marketing course helps you understand the opportunities and challenges that globalisation creates for companies. You examine cross-cultural issues and management practices that shape marketing in an international marketplace. </p><p>The aim is for you to analyse and understand the situations companies face when they expand into international markets or compete with international companies in their home markets. Throughout the course, you work with tools and analytic competences used by specialised marketing managerial roles when they compete and cooperate globally.</p>

Entry requirements

General eligibility and 30 ECTS credits Business Administration from undergraduate level studies.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration: Global Strategic Marketing

  Lund University

  Start date: 31 August 2026

  End date: 1 November 2026

  Pace of study: 50 %