Business Administration: Strategic Marketing

Education facts

Code: FEKG21

As an advanced course, students will develop their knowledge (understand, critically assess, analyse and plan) of contemporary marketing subjects or perspectives that are not included in traditional marketing. These perspectives are highly relevant in theory and in practice and are of a strategic management perspective where the entire organisation must be considered. A practical work case with a strong investigationfocus will give the participants an opportunity to develop their problem analysis and to constructively solve problems.

Entry requirements

Grundläggande behörighet samt grundkurs i företagsekonomi FEKA90 1-30 hp eller motsvarande.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration: Strategic Marketing

  Lund University

  Lund

  Start date: 18 January 2027

  End date: 10 March 2027

  Pace of study: 50 %