Master's Programme in Applied Cultural Analysis

Education facts

Code: HATKA

<p>Learn to apply cultural analysis and ethnography to solve practical challenges in organizations. Developed with input from professionals, this Master’s offers hands-on training, solid theory, and close collaboration with organisations in the community.</p><p>MACA provides you with a strong foundation in cultural theory and ethnographic methods. The program is designed to deepen your knowledge and skills in applied cultural analysis. You’ll learn how to conduct cultural research to solve concrete problems in corporations, public institutions and NGOs. You’ll gain hands-on experience in using ethnography and cultural analysis to help organizations improve their services, products, and outreach. </p><p>The program strengthens your theoretical and methodological understanding, with a focus on anthropology-based ethnography. You’ll learn how to work in different types of organizations and handle the challenges they face in communication, project management, and product development.</p><p>What sets MACA apart is its emphasis on practical training in ethnographic fieldwork, giving you the opportunity to understand how people live, think, and make decisions in diverse cultural settings. As part of the programme, you’ll engage in real-world projects where you’ll develop skills in leadership, collaboration, and effective communication of your findings.<br/></p>

Entry requirements

A degree of Bachelor in the humanities or social sciences, or the equivalent. English course 6 (advanced proficiency).

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Master's Programme in Applied Cultural Analysis

  Lund University

  Lund

  Start date: 31 August 2026

  End date: 4 June 2028

  Pace of study: 100 %