Strategic Communication: Brand Culture

Education facts

Code: KOMC52

<p>How do brands shape our lives and reflect culture? In this course, you will explore brands as cultural phenomena and examine how they evolve over time. If you are curious about the cultural dimensions of branding, this course is for you. </p><p>The course examines how brands develop in relation to historical and cultural transformations, and how they function within both consumer and visual cultures. You will gain theoretical knowledge about brand culture and how brands are shaped by consumer culture and visual communication. </p><p>Through critical perspectives, you will uncover the deeper meanings embedded in brand culture and how it influences everyday life. </p>

Entry requirements

For admission to the course, the student must have completed course requirements of at least 60 credits in a social science subject or the equivalent. Oral and written proficiency in English equivalent to English 6/B (advanced) from Swedish upper secondary school is a requirement. International qualifications will be assessed in accordance with national guidelines. International students are exempted from the general entry requirement of proficiency in Swedish.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic Communication: Brand Culture

  Lund University

  Helsingborg

  Start date: 30 September 2026

  End date: 1 November 2026

  Pace of study: 100 %