Consumer Behaviour

Education facts

Code: FOA178

This is what I'm learning The purpose of the course is to provide the student with basic and central knowledge, in order to increase the understanding, of consumer behavior and corporate influence on the individual in different situations. The purpose is also to highlight current issues regarding ethics, gender and sustainability. This is what we do During the course, lectures are published via a communication platform. There will also be various discussion forums, where students will have discussions on a particular topic each week. The practical application aims to create opportunities for the student to further develop his / her ability regarding: oral and written presentations; information search, critical review of information, literature and other material. These are my benefits You will benefit from the knowledge gained in this course in your continuing studies in marketing. In a future profession in the marketing field, you will be able to use and apply tools from the course to understand, explain and analyze how consumers in the environment act in different buying situations.

Entry requirements

22,5 credits in Business Administration and English 6 or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Consumer Behaviour

  Mälardalen University

  Start date: 1 September 2025

  End date: 18 January 2026

  Pace of study: 25 %