Business Administration BA (C), Global Marketing

Education facts

Code: FÖ139G

Kursen behandlar företags internationaliseringsprocesser och etableringar på utländska marknader, både i form av gradvis expansion och snabb internationalisering i form av så kallade ”born globals”. Vikt läggs vid kulturella skillnader och potentiella problem vid internationell marknadsföring. Vidare betonas såväl affärsrelationernas och affärsnätverkens som de mellanmänskliga relationernas betydelse vid internationella affärer.

Entry requirements

Business Administration BA (A/B), at least 60 credits, of which 30 credits completed from level (A) and 30 credits from level (B), including the course *Business Administration BA (A), Marketing, 7.5 credits*, or equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration BA (C), Global Marketing

  Mid Sweden University

  Sundsvall

  Start date: 18 January 2027

  End date: 28 March 2027

  Pace of study: 50 %