Business Administration Ma, Marketing in Networks

Education facts

Code: FÖ020A

The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.

Entry requirements

Business Administration BA (A/B/C) 90 credits, of which 30 credits completed from BA (A), 30 credits completed from BA (B), and 30 credits completed from BA (C), including Business Administration BA (C) Global Marketing, 7,5 credits, Business Administration BA (C) Market Research and Consumer Behavior, 7,5 credits, and Business Administration BA (C) Innovation and Business Model Development, 7,5 credits.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration Ma, Marketing in Networks

  Mid Sweden University

  Sundsvall

  Start date: 9 November 2026

  End date: 13 December 2026

  Pace of study: 100 %