Business Administration, Strategic Brand Management

Education facts

Code: FE213G

The need and importance of strategic brand management and brand extension for company competition, are today discussed in terms of forces in the surrounding environment, as well as technology development and the aspect of sustainability. To adapt and renew to an organization and its brand doesn't need to be a result and reaction to factors in the environment, it can also be a reaction of a company's proactive action. The course purpose is to problematize the way to work with marketing communication, how to build and create a brand strategy, as well as to lead and work with brand extension in companies from different theoretical perspectives and therefore contribute to an understanding of this areas in practice

Entry requirements

15 Credits in Business Administration.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration, Strategic Brand Management

  Örebro University

  Start date: 3 May 2027

  End date: 6 June 2027

  Pace of study: 100 %