Contemporary Marketing

Education facts

Code: 2BA102

The course on contemporary marketing addresses marketing at the fundamental level with a special focus on international aspects. In the course, central concepts, theories, models and perspectives within marketing are described, discussed and analyzed, as well as how they can be applied in practice. The course provides an understanding of how different parts of marketing are related to each other and how they form a whole in the marketing process. In a changing environment, companies and organizations must work to reach out to their market in a way that is both contemporary and sustainable. The course is based on a market-oriented approach with a focus on how companies and organizations create value together with customers and other stakeholders. The content of the course provides the opportunity to develop an understanding of marketing from a sustainability and societal perspective as well as to develop a critically reflective approach to marketing.

Entry requirements

General entry requirements + English 6/level 2, Mathematics 3b or 3c or Mathematics Further level 1b or 1c or Mathematics C, Civics 1b or 1a1+1a2/level 1b or 1a1+1a2

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Contemporary Marketing

  Umeå University

  Start date: 18 January 2027

  End date: 18 February 2027

  Pace of study: 100 %