Master's Programme in Marketing

Education facts

Code: SAMAR

Are you interested in working with strategic marketing and exploring how consumers think, how brands are built, and how digital channels can be used more effectively? This programme is designed for those who want to develop the skills needed to work with marketing activities at a strategic level. Sustainability and internationalisation are recurring themes that give the programme both breadth and relevance.

Entry requirements

A bachelor's degree of at least 180 ECTS, or a corresponding qualification from an internationally recognized university, of which 60 ECTS in Business Administration, with at least 7,5 ECTS in Marketing. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2 is required. Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the level required for basic eligibility for higher studies.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Master's Programme in Marketing

  Umeå University

  Umeå

  Start date: 30 August 2027

  End date: 4 June 2028

  Pace of study: 100 %