Strategic Marketing Management
Umeå University
Umeå
Start date:
End date:
Pace of study: 100 %
Published education catalogue
Strategic Marketing Management
Education information from the published source. The education record and its time-bound offerings are kept separate.
Education facts
Code: 2BA403
This marketing course is intended for students who want to increase their knowledge of strategic marketing management, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis, as well as the development of skills in branding and decision making. The course is given and examined in English.
Entry requirements
90 credits out of which 60 credits in Business Administration or equivalent whereof 7,5 credits in Marketing. Proficiency in English equivalent to Swedish upper secondary course English 6/level 2.
Education offerings
Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.
Source and updates
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Publication version: 8e217193-f5fa-4778-b085-a4521fd03e8d
Checksum: 1b0dc54c0fc8a359f83ba9dc8f9d468479ce432de4c03bce3b8b33dd67fe3f6c
Last changed according to the source: 2026-03-02T08:14:57