Contemporary Perspectives in Marketing Management

Education facts

Code: FEA160

The course will provide students with the knowledge, skills, and abilities to understand the contemporary perspectives that guide marketing decision-making. It will examine the marketing strategies of large as well as small and medium enterprises and assess the influence of contemporary issues on decision-making and strategy formulation in marketing.

Entry requirements

A completed Bachelor's degree, corresponding to a Swedish Bachelor's degree (180 ECTS), or equivalent academic qualifications from an internationally recognized university with Business Studies as Major (90 ECTS) or equivalent, with courses (at least 30 ECTS) in organization, marketing, international business, or related subjects. As well as English language proficiency equivalent to English course 6 (Swedish upper secondary school).

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Contemporary Perspectives in Marketing Management

  University of Gävle

  Start date: 9 November 2026

  End date: 17 January 2027

  Pace of study: 50 %