Global Markets and Marketing Strategies

Education facts

Code: FEA306

The complexity of globalization demands a higher level of knowledge and understanding of how the global markets and the global consumers behave. This course provides an overview of global markets by explaining the features of different global markets. Furthermore, the course presents the marketing strategies that global firms need to follow to motivate consumers belonging to the different markets.

Entry requirements

A completed Bachelor's degree, corresponding to a Swedish Bachelor's degree (180 ECTS), or equivalent academic qualifications from an internationally recognized university with Business Studies as Major (90 ECTS) or equivalent, with courses (at least 30 ECTS) in organization, marketing, international business, or related subjects. As well as English language proficiency equivalent to English course 6 (Swedish upper secondary school). Advanced Academic Writing in Business Studies (7.5 ECTS)(A1N) and International Business Management (7.5 ECTS) (A1N) or equivalent courses.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Global Markets and Marketing Strategies

  University of Gävle

  Start date: 31 August 2026

  End date: 8 November 2026

  Pace of study: 50 %