Strategic Marketing C

Education facts

Code: FEG341

Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future. Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se

Entry requirements

Marketing G1N (7,5 credits) and G1F (7,5 credits).

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Strategic Marketing C

  University of Gävle

  Start date: 31 August 2026

  End date: 8 November 2026

  Pace of study: 50 %