Consumer Behaviour G1F

Education facts

Code: FÖ359G

<p>The overall aim of the course is to develop the student’s understanding of consumer behaviour by introducing central theories and perspectives within the field, as well as by applying these to empirical situations. The course is based on active and experiential learning, where students apply theories of consumer behaviour through analyses in different contexts and environments.&nbsp;</p>

Entry requirements

The course has the following entry requirements: passed FÖ141G Marketing Management I G1N or attended FÖ141G Marketing Management I G1N and passed courses of at least 30 credits in Business Administration, Industrial Management, Logistics, Law, Statistics, Economics or Social Psychology.&nbsp;

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Consumer Behaviour G1F

  University of Skövde

  Skövde

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %