Marketing Fundamentals A1N

Education facts

Code: FÖ726A

<p>The overall objective of the course is to develop students’ knowledge of theories in marketing. The course focuses on classical and contemporary marketing theories and marketing as science.</p><p>The course is organized in modules, where each module focuses on a specific development in marketing theory. Seminal scientific articles are categorized within modules regarding marketing classics, relationship marketing, services marketing, sustainable marketing and contemporary marketing theory development.&nbsp;</p><p>The course objectives are achieved via student group assignments, seminar presentations, and a final individual assignment. Student groups summarize, present and discuss the course literature, and the final individual assignment reflects on selected aspects of the course literature.</p>

Entry requirements

Prerequisite is a Bachelor’s degree equivalent to a Swedish kandidatexamen of 180 credits (or the equivalent).&nbsp;&nbsp;A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6 or English level 2. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing Fundamentals A1N

  University of Skövde

  Skövde

  Start date: 31 August 2026

  End date: 1 November 2026

  Pace of study: 50 %