Intermediate Course in Marketing and Organisation

Education facts

Code: 2FE259

The course is an advanced course in business studies with a special focus on marketing and organisation. The course goes deeper into two areas: behavior and digitalisation. A starting point for the course is that organisations are social entities with complex dynamics that develop from the interdependence of individuals. Collaboration is therefore required to pursue organisational goals and reach the market with competitive offers. The course aims to provide participants with knowledge to understand and be able to manage these complex dynamics, inside and outside organisations. The course therefore offers knowledge of organisational and consumer behavior, two areas of knowledge with a long tradition in the field of business studies. The course also pays attention to how digitalisation affects organisations and individuals dealing with the complex and dynamic contemporary world in which they operate. More specifically, the course addresses the impact of digitalisation on work organisation and marketing.

Entry requirements

Completed 15 credits from basic courses (A-level) in business studies, and registered for another 15 credits at the same level.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Intermediate Course in Marketing and Organisation

  Uppsala University

  Uppsala

  Start date: 4 November 2026

  End date: 17 January 2027

  Pace of study: 100 %