Marketing Challenges

Education facts

Code: 2FE418

Companies today face demands to create, communicate and deliver value in interaction with customers, distributors and suppliers. In this, it becomes important for companies to deal with various societal challenges that result from e.g. changed customer expectations, technologies etc. where marketing is part of meeting these changes. The course provides a deeper understanding of marketing's role in building long-term relationships through value creation, where value is expressed in function, experience and brand.

Entry requirements

Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing Challenges

  Uppsala University

  Uppsala

  Start date: 18 January 2027

  End date: 6 June 2027

  Pace of study: 50 %