Applied Marketing Analysis

A general introduction to the various schools of social science is provided, theoretically as well as practically. Additionally, the course contains a short introduction to project work and to methods of collecting data such as questionnaires, interviews, focus groups etc. This part of the course will be based on practical examples intended to provide the students with a tangible knowledge of the market research. Topics covered include: specification of the need for information in connection with marketing decisions identification of relevant information and sources of information to illuminate the marketing conditions relevant in relation to the problems to make use, to a certain degree, of qualitative and quantitative methods in correlation with an elucidation of the market conditions that are relevant in relation to the project assessment of the found market information in comparison with a general marketing strategy