Business Administration I

The course comprises five modules: Module 1 Introduction to Business Administration Students develop understanding of the range and complexity of business administration as a subject and how the different areas interact to build the subject. Module 2 Financial Accounting I Financial accounting is required by law to provide information to company stakeholders. The module introduces central concepts and principles and the double-entry accounting method. The different parts of the accounting report are treated in terms of legislation, recommendations and praxis. Students use a book-keeping software to draw up annual reports. Module 3 Marketing I The marketing module addresses concepts, models and theories of marketing, primarily from a company perspective with an emphasis on consumer marketing and central areas of the marketing process, consumer behaviour and marketing communication. Module 4 Financial Control I Basic concepts and calculation models are treated as well as financial control measures in companies. Module 5 Organisation The organisation module deals with basic concepts and theories. The theories are related to current organisations and their practical relevance is emphasised. Instruction is in the form of lectures and seminars.