Business Administration: Introductory Course

<p>The overall course objective is to create insight and familiarity with the basic concepts and problem areas of business administration. Students should obtain a solid foundation in business administration, which is expressed in a good knowledge of basic models and concepts in marketing, accounting, organisation, financial management, entrepreneurship and innovation. The course provides a general overview of the subject of business administration and starts with an introduction to the subject. The course is structured in six different parts: </p> <ul> <li>Introduction to business studies lays the foundation for the rest of the course by visualising the different perspectives of the subject. Different ways of learning and building knowledge are key themes, as well as concrete studyrelated skills.</li> <li>Marketing addresses the development of market analyses, marketing strategies and the creation of profitable relationships with customers. Basic concepts and theories in the field are highlighted.</li> <li>Financial accounting and analysis covers basic concepts, principles of doubleentry accounting, financial statements and the compilation and analysis of financial statements, accounting policies and the analysis of financial information. It also introduces the regulatory framework of accounting. The module aims to provide both principled and practical familiarity with the production and analysis of accounting information.</li> <li>Organisation deals with the structure and culture of organisations, how organisations are governed, managed and change. Particular focus is on the inner workings of companies and other organisations, but a broader societal perspective on organisations is also addressed. Basic concepts and theories in the field are highlighted.</li> <li>Management control deals with how organisations can be managed through performance planning, financial and non-financial measures, costing, budgeting, profitability assessments and variance analysis. Emphasis is also placed on creating an insight into how financial management. Basic concepts and theories in the field are highlighted.</li> <li>Entrepreneurship and innovation is about entrepreneurship, innovation, change and renewal in start-ups and existing organisations. The focus is on how the status quo can be challenged and how ideas can be transformed into concrete start-up projects and business models.</li> </ul>