Business Administration with Specialisation in Marketing

The course aims at deepening a knowledge and understanding of marketing principles. It includes the theories and models of marketing as well as an importance of sustainable development for companies and society. It also contains a process of value creation through understanding of consumer momentum, consumer behaviour and responsible consumption. The content of the course provides a basis for information collection and analysis which will help companies to achieve competitive advantages. How to communicate company’s values to consumers and society with a help of sustainable marketing, branding, and marketing communication strategies is also the purpose of this course.