Business by Web and Web Analytics

The course is co-arranged by the subjects Information Systems and Business Administration, and comprises a series of seminars led by business and academic representatives. The business representatives are from local enterprises in the Karlstad area that have an international focus. Different approaches to doing business by web are discussed in the seminars. Students practice professional writing through producing a number of short reports on the topics discussed in the seminars: one on web usability, one on web analysis based on traffic data from a sample web site, and one on marketing in relation to digital media.