Digital Analysis Methods

Students develop skills in investigating research problems in media and communication studies. The focus is on the challenges of doing research in digital environments and practical questions such as the choice of analytical tools, accessibility of data, economic resources, and technological possibilities. An overarching question is how to combine several methods strategically in order to arrive at a deeper and more complex understanding of online phenomena. Students also reflect on the methodological aspects of data collection and data analysis from philosophical and historical perspectives. The course comprises two modules: Module 1 Methods Introduction, 5 ECTS cr Students acquire knowledge of the steps of the research process and methodological problems in media and communication research. The module introduces different methods in relation to all stages of the research process. The emphasis is on research design and methods for collecting data and presenting results, rather than analysis. Ethical issues relevant to research and development are treated throughout. The module is based on application opportunities and practical exercises. Module 2 Digital Research Methods 10 ECTS cr The module introduces methods for investigating social interaction in digital environments. The focus is on accessing content (text, images, sound, films) on platforms, and measuring instruments and software designed to map and analyse social interaction in digital environments. Students develop skills in handling analytical tools, data sampling, basic statistics, network analysis, and data visualisation. The focus is on the explorative use of such approaches, with an emphasis on flexibility and adaptability in relation to shifting research perspectives and requirements. The module also provides an introduction to current methodological debates in fields such as digital methods, digital humanities, and Big Data. Instruction is in the form of lectures, workshops, seminars, and supervised group work.