International Business and Marketing

The course deals with the factors that drive a company or organization that established some form of activity – export, import, and production – in foreign markets. These factors’ effect on companies’ and organizations’ strategies to establish operations will be discussed and analysed related to driving forces and other influencing factors. To gain an understanding for how internationalization affects we will within the frames of the course also deal with how the multinational corporation can be organized. Another aspect that is dealt with during the course is the characteristics of markets and how they function. System changes in countries affect to a high degree companies/organizations where it is important to also focus on how a market in change affects the international company/organization. Related to this is also what type of products that is sold where products with different characteristics affect strategies for marketing, interaction as well as investments in different ways. Ethical issues related to international business will also be highlighted during the course.