International Events and Festival Management

The course begins by introducing the student to different definitions and characteristics of special events and festivals. Special events are recognised as a mechanism for both social and economic development at local, regional and national levels. The course explores how special events can be used to achieve a range of development goals and what the potential socio-cultural, environmental and economic impacts might be. The growth of special events as a modern leisure experience will be discussed and how understanding and understanding both consumption and production is important in ensuring sustainable outcomes.