Introduction to AI Applications in Marketing Strategy G1N

<p>This course explores how Artificial Intelligence (AI) is reshaping the practice of digital marketing. Without focusing on technical or programming skills, students will learn how AI technologies are being integrated into marketing strategies and how they affect customer engagement, campaign optimization, and personalization. </p><p>The course provides foundational knowledge at the intersection of marketing, digital marketing, and AI-enhanced marketing practice. Students will critically assess how AI tools influence the field, explore use cases, and reflect on the ethical implications of AI in marketing. </p><p>Topics include: </p><p><ul><li>Overview of AI technologies in a marketing context (e.g., machine learning, NLP, automation – conceptually, not technically),</li><li>AI-driven customer insights, segmentation, and personalization,</li><li>Use of AI in content marketing, advertising, and customer engagement,</li><li>Strategic applications of AI in digital marketing workflows,</li><li>Ethical, legal, and privacy considerations in AI-driven marketing.</li></ul></p><p> </p><p> </p><p> </p>