Management and Marketing of Experiences

This course will develop students’ understanding of, and ability to develop, experiences in a tourism context. The differences between tourism products, services and experiences will be explored. As well, the co-production of tourism and experiences in relation to tourists and others will be given focus. The significance of construction and design will be explored and related to how meaningful and memorable experiences can be formed. Meaningful tourist experiences will be discussed as a way to affect the behavior of people. The discussion then turns to the potential of meaningful and transformative experiences in dealing with issues of sustainability. The course concludes with an exploration of the implications of present and future technology on the future of tourist experiences.