Master in Digital Communication

This Master’s programme explores how digitalisation is transforming communication, from interpersonal interactions and social media to organisational communication, news, politics and generative AI. You will develop advanced knowledge of communication theories and methods while engaging with pressing contemporary challenges, such as AI-generated content, credibility, inclusion and diversity. The programme combines critical perspectives with practical skills and introduces digital methods for studying communication, including large-scale text analysis, eye-tracking and biometric approaches. During the programme, you can tailor your studies through elective courses, an internship or an exchange semester. You will conclude your degree by conducting independent research in an area related to digital communication. Taught entirely in English and welcoming students from around the world, the programme offers an international learning environment and prepares you for both professional careers in communication and further academic research.