Master of Science in Marketing for Sustainable Business Management

The first semester consists of the following courses in sustainable business management: · Governance and Value Creation for Sustainability 7.5 credits · Strategy and branding 7.5 credits · Marketing and society 7.5 credits · Industrial marketing and innovation 7.5 credits The second semester entails further specialisation in business administration through the following courses: · Organizing for sustainability 7.5 credits · Advanced research methods in business administration 7.5 credits · Master thesis in marketing for sustainable business management 15 credits The programme is structured so that students acquire knowledge in sustainability, governance, and value creation by focusing specifically on marketing and society, industrial marketing and innovation and sustainable organisation. The programme is also structured around a work placement with an emphasis on ethics and organisations’ social responsibility. Within each course, relevant ethical issues are identified that are concretely applied to organisations. By making this connection continuously during the business administration courses, students are enabled to develop an understanding of issues within corporate ethics. Work placements within the programmes in business at Kristianstad University take place in close collaboration with business and industry and public administration. Students are affiliated with at least one organisation within the private or public sector. Students may engage in, for example, case studies through analysis of the relevant organisation with the help of business administration tools or field observations aiming to collect data that can be used, together with suitable texts, for independent projects at different levels. The Kristianstad University model for work placements provides for clear interaction between research, education and working life. More information is available in the syllabi for courses including work placements. The final step in the programme’s development consists of an in-depth study of business administration research methods that are applied in a subsequent degree project. During the degree project, students identify and immerse themselves under supervision in a current research issue in marketing.