Master of Science Programme in Service Management, Retailing and Consumption

<p>The Master’s Programme in Service Management is a unique opportunity for those seeking a management programme at an advanced level with a strong link to research. The programme combines in-depth subject knowledge of the service sectors with an understanding of the specific organisational and managerial needs of service activities.</p><p>When applying to the Master’s Programme in Service Management, you choose one of five different specialisations: Culture and Creativity Management, Retailing and Consumption, Supply Chain Management, Sustainable Service Management or Tourism. We have a mix of students from all around the world.</p> <h3>Retailing and consumption</h3> <p>The retail sector is undergoing broad transformations. These transformations include digitalization and an increasing need to work towards sustainability. Today, managers in the retail industry need to understand business concepts and strategies from new perspectives, including how they are anchored in, and shaped by, broader social processes. </p> <p>In this master specialization you will get a profound understanding of the specific conditions and challenges of retailing in a digitalized society and a deeper understanding of contemporary consumer culture. </p> <p>The specialisation courses cover issues such as i) the digitalization of retail marketing, ii) strategic and critical issues in retail and place development, iii) how to conduct social media marketing, and iv) how to understand consumers and consumption. This is an advanced research-based program focused on integrating theoretical knowledge with practical insights. The courses combine theoretical lectures and research assignments with guest lectures from industry representatives, and with on-site visits. </p> <h3>Course details</h3> <p>Introduction to Service Management (7.5), Introduction to Retailing and Consumption (7.5), Organization and Management in a Service Context (7.5), Theory of Social Sciences (7.5), Methods in Social Sciences (15), Digitalizing stores (7.5), Retail Development and Place (7.5), elective course(s) (15), Social Media Marketing (7.5), Consumer Culture (7.5), Master’s thesis (30).</p> <h3>Career prospects</h3> <p>A Master’s in Service Management is for those seeking a career where they develop, manage, and organise new business ideas and concepts within retail. Graduates will be prepared to work as managers, analysts, consultants, or researchers in the retail industry or in other parts of the service sector. The specialisation is also well suited for people who already work in retail and who are aiming to move into retail management, marketing, analysis, or project management.</p> <h3>More information</h3> <p><a href="http://www.ses.lu.se/en/masters-programme-in-service-management" rel="nofollow">Read more about Service Management and Service Studies at the departments website.</a></p>