Monetisation of digital games

One of the objectives of creating a game may be to generate revenue. This course covers various business models for monetisation, including sales of physical games, user licenses, additional features and upgrades, sequels or related games, physical merchandise within games and through external channels, as well as intellectual property rights, offering game developers additional ways to capitalise on players' interest in a game. The course also addresses monetisation models based on players' own development and sale of digital ingame products. Furthermore, it examines advertising-based income, both through ads embedded in games and through games developed as promotional products for other companies. The course treats technology choices for generating revenue from intellectual property rights and examines the economic ecosystem that allows games to remain viable for decades, but also includes ethical considerations and security risks associated with revenue generation in games. Instruction is in the form of lectures, literature seminars, and seminars in which students present cases that they have identified and analysed themselves. The course is multidisciplinary and draws on theoretical frameworks from information systems, particularly systems development, as well as business administration and media and communication studies.