Strategic digital communication

The course comprises three modules: Module 1 Strategic digital communication, 15 ECTS cr The module deals with marketing as well as media theoretical perspectives on brand names and communication campaigns and productions in digital communication, with an emphasis on digital communication strategies and the design of strategically tailored campaigns and production. Design methods and interactive narration are applied to ensure creative and target group adapted results in a changing mediascape. Module 2 Research Method, 7.5 ECTS cr Students study the different steps of the research process and methodological problems involved in investigations in media and communication studies. Different methods related to the steps of the research process are introduced with an emphasis on research design, data collection methods and presentation of results rather than analysis. Ethical issues of relevance to research and development are treated. The module provides many opportunities for practical application. Module 3 Independent Project, 7.5 ECTS cr Students develop skills in independent academic pursuit by writing an essay in a chosen problem area with an emphasis on research design and methods application. Supervision is only provided for the duration of the course. Reregistered students are offered additional supervision if circumstances permit.