Strategies for value creation

The course is designed to provide students with an in-depth understanding of how strategy models can be developed to deliver increased customer value and resource efficiency in both B2C (business-to-consumer) and B2B (business-to-business) contexts. It is based on strategic frameworks and models and equips students with tools to analyse, develop, and apply value-creating strategies in both contexts. Students are also offered training in incorporating ethical considerations into value-creation strategies. Throughout the course, students reflect on and assess how value creation involves not only economic profitability, but also the generation of long-term sustainable value that benefits the company, customers, employees, suppliers, and society at large.