Visual communication and design II

Module 1 Project management 7.5 ECTS cr The module deals with the theoretical basis and techniques of general project management methodology with an emphasis on practical application of product management in professional project environments. The focus is on delimiting, planning, organising and concluding individual projects as well as on the interaction between project management and the organisation. The module also treats theories and models regarding individual and group behaviour, motivation and development with a focus on the dynamics in project teams, that is, temporary groups for the special purpose of creating and delivering a certain result. Instruction is in the form of lectures, laboratory sessions and seminars and based on group work involving also reflections on and analysis of how their own student groups function. Module 2 Web production 15 ECTS cr The module deals with the production of websites on the basis of the primary web language HTML. Students plan, design and realise aesthetic, communicative, useful and technically well developed websites. Areas such as usability design, search optimisation, web development processes and the techniques required to create websites are studied. Instruction is in the form of lectures, seminars and individual assignments and a major project. Module 3 Digital Aesthetics 7.5 ECTS cr The module explores several digital media forms (interactive art, advertisements, animation, social media etc.) in relation to aesthetic and cultural issues. From an historical perspective several theories on aesthetics and expressions are presented in relation to media and visual culture, cyber culture and digital aesthetics. Key issues covered are how the perception of aesthetics has changed over time and the differences and similarities between digital media and traditional media forms. Also discussed are how the visual, interactivity and our senses are affected by our use of and attitude to digital media technologies and art forms. Instruction is in the form of lectures, seminars and individual/group assignments. Lectures and seminars are supported by visual examples.