International Marketing Strategy

Education facts

Code: FÖ6038

The course integrates two central components: International Marketing Strategy and Systematic Literature Review. The first component focuses on international marketing from a societal and strategic perspective. Students will study how new technological opportunities, globalization and the increasing need to take social and environmental responsibility affect strategic marketing decisions at the international level. The second component emphasizes students' ability to conduct a systematic literature review, to determine the current level of knowledge in selected areas of international marketing.

Entry requirements

The courses Organization and Leadership 7.5 credits, Management Accounting 7.5 credits, Financial Accounting 7.5 credits, Branding 7.5 credits, Consumer Behaviour 7.5 credits, Strategic Communication 7.5 credits and Digital Marketing 7.5 credits. English 6 or English level 2. Exemption of the requirement in Swedish is granted for those with foreign grades.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• International Marketing Strategy

  Halmstad University

  Start date: 31 August 2026

  End date: 17 January 2027

  Pace of study: 50 %