Consumer research in marketing

Education facts

Code: FEAD57

The course is focused on phenomena related to consumer decisions, attitudes, behaviours, and relations to organisations, products, and brands from the perspective of marketing. The course treats the significance of how experiences, impressions, and personal and contextual factors influence consumer decisions, attitudes, behaviours, and relations, with a special focus on the effects of marketing aimed at consumers, from the perspectives of both business administration and sustainability. The course also includes discussion of how different research designs and methods are used in research on consumers in relation to various types of problems and phenomena in the area.

Entry requirements

90 ECTS credits in Business Administration, including at least 30 ECTS credits at the G2F level or higher, and upper secondary level English 6, or equivalent

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Consumer research in marketing

  Karlstad University

  Karlstad

  Start date: 31 August 2026

  End date: 8 November 2026

  Pace of study: 50 %