This offering is not in the current catalogue. The information is retained from an earlier publication. Check the provider's current offering.
Karlstad University
Consumer research in marketing
The course is focused on phenomena related to consumer decisions, attitudes, behaviours, and relations to organisations, products, and brands from the perspective of marketing. The course treats the significance of how experiences, impressions, and personal and contextual factors influence consumer decisions, attitu…
- Higher education
- Information unavailable
- 31 August 2026
- Karlstad
- Information unavailable
- 50 %
Overview
The course is focused on phenomena related to consumer decisions, attitudes, behaviours, and relations to organisations, products, and brands from the perspective of marketing. The course treats the significance of how experiences, impressions, and personal and contextual factors influence consumer decisions, attitudes, behaviours, and relations, with a special focus on the effects of marketing aimed at consumers, from the perspectives of both business administration and sustainability. The course also includes discussion of how different research designs and methods are used in research on consumers in relation to various types of problems and phenomena in the area.
Admission scores
Entry requirements
90 ECTS credits in Business Administration, including at least 30 ECTS credits at the G2F level or higher, and upper secondary level English 6, or equivalent
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-08-31
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.kau.fead57.54923.20262
- Last checked
- 2026-09-23T10:37:50.445791+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
Students
Geographical background
Previous upper-secondary schools and programmes
Completion and outcomes
About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.kau.fead57.54923.20262
- Offering identity in the source
- e.uoh.kau.fead57.54923.20262
- Education-form source code
- HS
- Education code in the source
- FEAD57
- Change time according to the source
- 2026-03-03T14:11:10
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.