Sales management

Education facts

Code: IEGC01

The strategic importance of sales management in industrial marketing is described and discussed in the course. There course treats the value creation that takes place in the interaction between a company and its customers, with a special focus on the interplay and differences between goals, objectives, processes, relations, contracts, and approaches in sales management and how these are used both in research and in practice. There is also a special emphasis on ways in which the sales of a company develop when it moves from selling goods to offering services and solutions, and on ways in which legal and ethical factors can influence and be handled in different sales situations.

Entry requirements

At least 105 ECTS credits completed in the Master programme in Industrial Engineering and Management (TACIE), and upper secondary level English 6, or equivalent

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Sales management

  Karlstad University

  Karlstad

  Start date: 9 November 2026

  End date: 17 January 2027

  Pace of study: 50 %