Marketing Management

Education facts

Code: ME1035

The course introduces basic marketing core concepts such as needs, wants and demand , segmenting, targeting and positioning (Strategic Marketing) and its tactic implementation through the marketing mix (Product, Price, Promotion and Place). One Strategically creative objective and part of the course examination is the development of a marketing plan with a flavour of strategic and creative marketing realism. The plan may revolve around and outdoor brand such as Patagonia or an induastrial downstream product such as GORE-TEX ingredient brand. In addition great emphasis is put on a blend of theory and guerst lectures from the industry as well as both consumer perspectives and strategy perspectives of the firm. The result is a more holistic 360 degree understanding of Basic Marketing.

Entry requirements

The published source does not provide entry requirements.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing Management

  KTH Royal Institute of Technology

  KTH Campus

  Start date: 24 August 2026

  End date: 23 October 2026

  Pace of study: 50 %