This offering is not in the current catalogue. The information is retained from an earlier publication. Check the provider's current offering.
KTH Royal Institute of Technology
Marketing Management
The course introduces basic marketing core concepts such as needs, wants and demand , segmenting, targeting and positioning (Strategic Marketing) and its tactic implementation through the marketing mix (Product, Price, Promotion and Place). One Strategically creative objective and part of the course examination is t…
- Higher education
- Information unavailable
- 24 August 2026
- KTH Campus
- Information unavailable
- 50 %
Overview
The course introduces basic marketing core concepts such as needs, wants and demand , segmenting, targeting and positioning (Strategic Marketing) and its tactic implementation through the marketing mix (Product, Price, Promotion and Place). One Strategically creative objective and part of the course examination is the development of a marketing plan with a flavour of strategic and creative marketing realism. The plan may revolve around and outdoor brand such as Patagonia or an induastrial downstream product such as GORE-TEX ingredient brand. In addition great emphasis is put on a blend of theory and guerst lectures from the industry as well as both consumer perspectives and strategy perspectives of the firm. The result is a more holistic 360 degree understanding of Basic Marketing.
Admission scores
Entry requirements
The published source does not provide entry requirements.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-08-24
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.kth.me1035.10971.20262
- Last checked
- 2026-09-23T10:38:02.783888+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
Programme content
Study structure
Application and important dates
- Programme or course starts
- Programme or course ends
Salary and salary distribution
Common occupations after graduation
Students
Geographical background
Previous upper-secondary schools and programmes
Completion and outcomes
About the provider
KTH Royal Institute of Technology
Provider for the published education offering.
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.kth.me1035.10971.20262
- Offering identity in the source
- e.uoh.kth.me1035.10971.20262
- Education-form source code
- HS
- Education code in the source
- ME1035
- Change time according to the source
- 2026-03-20T13:05:55
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.