Big data and audience studies

Education facts

Code: 1MK714

In this course, you’ll dive into cutting-edge audience research, uncovering the shift from mass audiences to algorithmic ones — and what it means for media practices and business strategies. You’ll learn practical methods for analyzing audience data and engagement, while critically examining bias, sampling, and interpretation. Through real-world cases in social media, platform logic, and algorithmic systems, you’ll discover how audiences are shaped, measured, and valued in today’s media markets. With a strong focus on ethics, democracy, and sustainability, the course equips you to navigate the responsibilities of media entrepreneurship in a data-driven world.

Entry requirements

1MK700 15 credits, 1MK711 7,5 credits or the equivalent.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Big data and audience studies

  Linnaeus University (Kalmar Växjö)

  Start date: 5 October 2026

  End date: 8 November 2026

  Pace of study: 100 %