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Linnaeus University (Kalmar Växjö)
Big data and audience studies
In this course, you’ll dive into cutting-edge audience research, uncovering the shift from mass audiences to algorithmic ones — and what it means for media practices and business strategies. You’ll learn practical methods for analyzing audience data and engagement, while critically examining bias, sampling, and inte…
- Higher education
- Information unavailable
- 5 October 2026
- Information unavailable
- Information unavailable
- 100 %
Overview
In this course, you’ll dive into cutting-edge audience research, uncovering the shift from mass audiences to algorithmic ones — and what it means for media practices and business strategies. You’ll learn practical methods for analyzing audience data and engagement, while critically examining bias, sampling, and interpretation. Through real-world cases in social media, platform logic, and algorithmic systems, you’ll discover how audiences are shaped, measured, and valued in today’s media markets. With a strong focus on ethics, democracy, and sustainability, the course equips you to navigate the responsibilities of media entrepreneurship in a data-driven world.
Admission scores
Entry requirements
1MK700 15 credits, 1MK711 7,5 credits or the equivalent.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2026-10-05
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.lnu.1mk714.p4823.20262
- Last checked
- 2026-09-23T10:38:08.982951+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
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- Programme or course starts
- Programme or course ends
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About the provider
Linnaeus University (Kalmar Växjö)
Provider for the published education offering.
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.lnu.1mk714.p4823.20262
- Offering identity in the source
- e.uoh.lnu.1mk714.p4823.20262
- Education-form source code
- HS
- Education code in the source
- 1MK714
- Change time according to the source
- 2026-01-28T10:56:05
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.