Marketing Ethics: Principles and Practices

Education facts

Code: 1FE962

In today's complex business environment, it's more important than ever to understand the ethical issues involved in marketing. This course will introduce you to key principles of marketing ethics and provide you with a framework for ethical decision-making. You'll explore case studies that illustrate ethical dilemmas in marketing, and learn how to analyze these dilemmas using various ethical frameworks. Topics covered include advertising ethics, consumer privacy protection, social responsibility marketing, and more. By the end of the course, you'll have a deeper understanding of marketing ethics and be able to apply this knowledge in real-world scenarios. Whether you're a marketing professional or simply interested in ethical issues in business, this course is an essential introduction to marketing ethics.

Entry requirements

General entry requirements You also need: English 6 Or: English level 2

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Marketing Ethics: Principles and Practices

  Linnaeus University (Kalmar Växjö)

  KALMAR

  Start date: 18 January 2027

  End date: 6 June 2027

  Pace of study: 25 %