Business Administration: Brands and Branding in a Dynamic World

Education facts

Code: FEKH23

<p>Brands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole.</p><p>In this course, you learn about three major perspectives on brands and branding: the brand management perspective, the customer perspective and the critical perspective. You will develop your analytical skills to use concepts, models and theories, both orally in case discussions and in written papers. You will also learn how to practically apply your knowledge in solving real business problems. </p><p>Additionally, you will develop reflexivity - a competence sought by most employers and an essential skill of reflexive practitioners. </p><p><br/></p>

Entry requirements

Studies in Business Administration, corresponding to at least 60 ECTS credits from undergraduate level studies.

Education offerings

Each offering has its own dates and conditions. Closed offerings are retained as history and do not mean that a new application is open.

• Business Administration: Brands and Branding in a Dynamic World

  Lund University

  Lund

  Start date: 29 March 2027

  End date: 6 June 2027

  Pace of study: 50 %