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Lund University
Business Administration: Brands and Branding in a Dynamic World
<p>Brands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole.</p><p>In this course, you learn about three major perspectives on brands and branding: the brand management perspective, the customer perspective and the critical perspective…
- Higher education
- Information unavailable
- 29 March 2027
- Lund
- Information unavailable
- 50 %
Overview
<p>Brands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole.</p><p>In this course, you learn about three major perspectives on brands and branding: the brand management perspective, the customer perspective and the critical perspective. You will develop your analytical skills to use concepts, models and theories, both orally in case discussions and in written papers. You will also learn how to practically apply your knowledge in solving real business problems. </p><p>Additionally, you will develop reflexivity - a competence sought by most employers and an essential skill of reflexive practitioners. </p><p><br/></p>
Admission scores
Entry requirements
Studies in Business Administration, corresponding to at least 60 ECTS credits from undergraduate level studies.
The text is reproduced from the Susa source. Antagningsdata does not map GY11 and GY25 or assess personal eligibility.
Source, measure and data quality
- Source
- Skolverket Susa-navet
- Period
- 2027-03-29
- Measure
- Entry-requirement text reproduced from the published Susa data; no personal eligibility assessment is made.
- Population
- Education offering e.uoh.lu.fekh23.60602.20271
- Last checked
- 2026-09-23T10:38:26.989764+00:00
- Limitation
- Antagningsdata does not map GY11 and GY25. General and specific conditions are not separated without structured source data.
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About the provider
Sources and data quality
Education facts for the selected offering come from Skolverket Susa-navet.
Retrieved . Published . Times are shown in Swedish local time.
Source identity and publication version
- Publication version
- 8e217193-f5fa-4778-b085-a4521fd03e8d
- Education identity in the source
- i.uoh.lu.fekh23.60602.20271
- Offering identity in the source
- e.uoh.lu.fekh23.60602.20271
- Education-form source code
- HS
- Education code in the source
- FEKH23
- Change time according to the source
- 2026-07-06T16:58:54
The provider, education and education offering are separate identities. Application information should be checked on the official website. Supplementary statistics have not been obtained from this source.